You know the feeling. You open the dashboard and the traffic is fine. Sessions are up and to the right. Your ads are still getting clicks. The demand is obviously there, people keep showing up.
Paid AcquisitionIt's 11pm. You're in the ads dashboard again. Six months ago your ROAS was 3.2; tonight it's 2.4, and it has been a slow, almost invisible drift the entire way down. The next move feels obvious, test
Conversion StrategyBefore any setup, read these four. Count how many sound like your store right now:
Growth StrategyIf your store sits somewhere between $500k and $2M in annual revenue and has felt stuck for more than a quarter, flat, grinding, working harder for the same number, read this carefully. This is a pa
UX & DesignLet me say the uncomfortable part plainly: some of the highest-converting Shopify stores aren't beautiful. And some of the most beautiful stores barely convert at all. That isn't an accident or bad lu
ExperimentationYou changed the button copy on Tuesday. You ran a 10% discount on Thursday. You added an exit-intent popup last month, an abandoned-cart email sequence the month before, and you've lost count of the t
DiagnosisBefore you change a single thing on your store, answer three questions. They take about ten minutes, they use numbers you already have, and they tell you which layer of your funnel is actually broken
Offer & PositioningI'm a conversion consultant. So here's a sentence you won't often read from one: sometimes your page isn't broken, your offer is. And no amount of CRO will fix that.
Checkout & CartYou've added the abandoned-cart emails. You've simplified the checkout fields. You've added the security badges at payment. And your cart abandonment… barely moved.
Product Page"Add-to-cart is weak." Almost every founder I work with says some version of this. It's the right thing to notice, your add-to-cart rate is the cleanest single read on whether your product page is do